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Reports and Brochures (Prints and Digitals)
Adobe Indesign | Adobe Illustrator | Adobe Photoshop
This project involved the end-to-end creation of multi-page corporate reports and brochures, where I utilized Adobe InDesign to meticulously typeset the layouts and maintain strict brand consistency across all documents. To translate complex data into digestible information, custom charts, graphs, and vector icons were developed from scratch using Adobe Illustrator. Finally, all photographic assets were professionally enhanced and color-corrected in Adobe Photoshop to ensure a polished and cohesive visual narrative throughout the collateral.
Social Media Graphics and Holiday Postings
Canva | Adobe Illustrator
![[DESIGN] PDMS - IACP - Thank You - Social Post.gif](https://static.wixstatic.com/media/ab21a3_21915f4907c545b2966da13da02776dd~mv2.gif)
![[DESIGN] PDMS - IACP - Today - Social Post.gif](https://static.wixstatic.com/media/ab21a3_2b09db2c750d4f60954258e8f9eaca38~mv2.gif)
![[Design] NG - Veteran_s Day - Social Image 1.gif](https://static.wixstatic.com/media/ab21a3_0b408dc80a1d4a7c8992d207fa9c0851~mv2.gif)
For Neogov, I was tasked with creating a series of engaging, on-brand social media graphics to elevate their digital presence. The primary challenge was to deliver dynamic content that could be easily managed and updated by their in-house marketing team without requiring specialized design software.
My solution was to develop a comprehensive suite of animated GIFs entirely within Canva. This strategic choice of platform empowered the Neogov team with full creative control. By building these assets as editable templates, I established a sustainable and scalable content creation workflow. This system ensures long-term brand consistency and significantly reduces production time for future social media campaigns.
Each animated template was designed with platform best practices in mind, focusing on clear visual hierarchy, compelling calls-to-action (CTAs), and optimized file sizes for maximum reach and engagement.
Email Header (For Email Marketing Asset)
Canva | Brevo
![911 [Design] Email 3.png](https://static.wixstatic.com/media/ab21a3_78c0fe8c14db4daeb56b9ca095a41d28~mv2.png/v1/fill/w_487,h_275,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/911%20%5BDesign%5D%20Email%203.png)
![[Design] NG Community Overview - Email Header 3.png](https://static.wixstatic.com/media/ab21a3_68dc228368f146f1acb00f167a8f1dd6~mv2.png/v1/fill/w_487,h_275,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BDesign%5D%20NG%20Community%20Overview%20-%20Email%20Header%203.png)
This collection features bespoke email headers strategically engineered to establish a strong visual hierarchy and capture immediate subscriber attention. By leveraging deliberate color theory, compelling typography, and balanced composition, each design guides the user's focus directly toward the primary message and call-to-action. This data-informed approach is proven to elevate key engagement metrics, boost click-through rates (CTR), and fortify brand recall in a crowded inbox.
Website Designs (Neogov)
Figma
I created this visually engaging and user-friendly website to showcase a platform's solutions for government agencies. The design features a clean layout, a cohesive color palette, and intuitive navigation to effectively communicate the brand's message and value proposition.
Website Designs (Power DMS)
Figma
As a web designer, I crafted this multi-page website to highlight a workforce management platform with a clean, modern aesthetic. The design prioritizes clear communication and intuitive navigation, guiding users through the platform's key features and resources with a polished and professional look.
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